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国际贸易核心英语教程【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

郗婷婷主编；朱振锋，甘曦之，王轶南编写著
出版社：北京：中国电力出版社
ISBN：9787512347908
出版时间：2014
标注页数：300页
文件大小：77MB
文件页数：309页
主题词：国际贸易－英语－高等学校－教材

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图书目录

Topic One An Overview of International Trade1

News Links1

Learning Objectives2

Text2

1.1 Definitions2

1.2 History of International Trade3

1.3 Why do Countries Trade?6

1.4 Trade and Globalization13

Vocabulary14

Related Terms25

Follow-up Exercises32

Supplementary Reading37

Case for International Trade Practice38

Topic Two Theories of International Trade41

News Links41

Learning Objectives42

Text42

2.1 Mercantilism43

2.2 Absolute Advantage44

2.3 Comparative Advantage47

2.4 The factor proportions trade theory48

2.5 The Leontief Theory50

2.6 Theoretical Challenges to Free Trade51

Vocabulary53

Related Terms59

Follow-up Exercises65

Supplementary Reading67

Case for International Trade Practice68

Topic Three Economic Integration70

News Links70

Learning Objectives71

Text71

3.1 Stages of Integration71

3.2 European Integration74

3.3 North American Economic Integration77

3.4 ASEAN Free Trade Area(AFTA)79

3.5 Asia-Pacific Economic Cooperation(APEC)81

Vocabulary84

Related Terms91

Follow-up Exercises103

Supplementary Reading105

Case for International Trade Practice107

Topic Four Multinational Corporations and FDI109

News Links109

Learning Objectives110

Text110

4.1 The Multinational Corporations Phenomenon111

4.2 Foreign Direct Investment(FDI)112

4.3 Markets Entry Modes of Multinational Corporations117

Vocabulary121

Related Terms129

Follow-up Exercises135

Supplementary Reading138

Case for International Trade Practice140

Topic Five International Marketing141

News Links141

Learning Objectives142

Text142

5.1 Marketing Research143

5.2 Segmentation145

5.3 Marketing Objectives and Strategy147

5.4 Marketing Mix149

5.5 Product Life Cycle151

Vocabulary153

Related Terms157

Follow-up Exercises163

Supplementary Reading166

Case for International Trade Practice170

Topic Six Government Regulation of Trade171

News Links171

Learning Objectives172

Text173

6.1 Tariffs175

6.2 Quotas177

6.3 Export Subsidies178

6.4 Embargoes179

6.5 Product Standards179

6.6 Anti-dumping180

6.7 Export Promotion182

Vocabulary183

Related Terms189

Follow-up Exercises194

Supplementary Reading196

Case for International Trade Practice198

Topic Seven Trading Partners of China199

News Links199

Learning Objectives200

Text200

7.1 Trade with the European Union201

7.2 Trade with the USA(Sino-US)202

7.3 Trade with the Asia(Japan;Southeast Asia)204

7.4 Trade with Africa207

Vocabulary207

Related Terms209

Follow-up Exercises211

Supplementary Reading216

Case for Intemational Trade Practice220

Topic Eight Trade and the Environment221

News Links221

Learning Objectives222

Text222

8.1 Is Free Trade Anti-environment?222

8.2 Is the WTO Anti-environment?223

8.3 Global Environmental Challenges225

Vocabulary231

Related Terms234

Follow-up Exercises238

Supplementary Reading243

Case for International Trade Practice244

Appendix Ⅰ Vocabulary247

Appendix Ⅱ Key to Exercises286

Appendix Ⅲ Abbreviations for International Trade291

References300