新媒体商务英语阅读【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

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Unit 1 Workplace Technology1

TEXT Do More with Less in the Efficient Workplace1

FURTHER READING Best Ways Firms Can Ride BYOD Technology Wave5

SELF-STUDY The Importance of Technology in Modern Workplaces8

Unit 2 APP Payment11

TEXT Paying by Smart Watch？That'll Do Nicely11

FURTHER READING Does“Pay by App”’Mean an End to Shopping Queues？18

SELF-STUDY The Benefits of Scrapping Cash24

Unit 3 The Banking Sector27

TEXT Who Needs Banks,Anyway？27

FURTHER READING Five Ways Banks Use Big Data Analytics to Win Back Customer Confidence33

SELF-STUDY Commerzbank Plans to Cut 9,600 Jobs37

Unit 4 Frauds and Cyber-hacking41

TEXT Could You Be Sending Your Firm's Cash to Fraudsters？41

FURTHER READING If Financial Systems Were Hacked47

SELF-STUDY Cyber Security Is Quickly Becoming a Small Business Priority51

Unit 5 Business Management55

TEXT Happy Workplaces Help Companies Perform Better55

FURTHER READING Five Things Successful Business Owners Do Differently62

SELF-STUDY Keeping Itunder Your Hat64

Unit 6 Recruitment67

TEXT Booby-trapped Breakfasts Are a Rotten Way to Choose Staff67

FURTHER READING Technology Transforms Big Four Hiring Practices74

SELF-STUDY Firms Seek Quality Experts in Business Intelligence77

Unit 7 Startups81

TEXT The Rise of the Student Entrepreneurs81

FURTHER READING How Tech Startups Can Compete in a Crowded Market88

SELF-STUDY Common Misconceptions Startup Founders Have about Employee Management92

Unit 8 Family Businesses97

TEXT The Wallenberg Group:A Nordic Pyramid97

FURTHER READING Three Ways to Address Conflict When Passing Down a Family Business104

SELF-STUDY The Day after:Moving Forward after Selling a Family Business107

Unit 9 Millennials111

TEXT Everything We Think We Know about Millennials and Money May Be Wrong111

FURTHER READING Don't Worry—Millennials Are Going to Start Growing Up Soon118

SELF-STUDY Three Critical Tips for Millennials Entering the Workforce121

Unit 10 Business Women125

TEXT How Moving Home Led to a Multi-million-pound Popcorn Firm125

FURTHER READING How One Woman Overcame Tragedy and Made Millions131

SELF-STUDY Business Women Differ from Business Men in Style,Not Skill136

Unit 11 Restructuring and Expansion141

TEXT Successes and Failures141

FURTHER READING Exporting Firms in Region Are Now Dancing to a Latin Beat148

SELF-STUDY Seven Ways to Expand:From Local to Global151

Unit 12 Holiday Sales155

TEXT America to Spend Almost $800 Billion on Holiday Shopping155

FURTHER READING Why Online Shopping Will Break a Record This Year161

SELF-STUDY Black Friday?This Year,It's More Like Black November164

Unit 13 Opportunities Online167

TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies167

FURTHER READING How the Internet Is Reinventing the Christmas Commercial174

SELF-STUDY Top Five Ways Consumer Shopping Habits Have Changed Since 2003180

Unit 14 Recipefor Success183

TEXT The Recipe for Success in the Restaurant Trade183

FURTHER READING A Man for All Seasons—How Issy Sharp Built His Hotel Chain190

SELF-STUDY Not a Far-fetched Idea:How One Man Built a $1.5bn Fashion Business194

Unit 15 Sustainability197

TEXT Sustainability the Key to Long-term Corporate Health197

FURTHER READING Like It or Not,Sustainability Is Now Core to Your Business205

SELF-STUDY Sustainability,Defined?209

Unit 16 Corporate Social Responsibility213

TEXT What Is Corporate Social Responsibility?213

FURTHER READING The New“Rules of the Game”:Balancing Profits and Social Responsibility in the 21st Century220

SELF-STUDY Five Key Social Responsibility Risks Retailers/Wholesalers Must Manage223

GLOSSARY227